Media Studies
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Copyright © 2000 by Valery Pavlovich Terin
V. P. Terin. Mass Communication: A Western Experience Study. Moscow, 2000.
The book deals with the media developments and their research history in the West, mostly in the U.S.A., as well as the present-day media expansion and globalization realities.
Western media culture is treated here within an interdisciplinary approach, in terms of sociology, social psychology, cultural and political studies.
The book emerged as an extension of the author's long-term involvement in the worldwide communication realities.
Mass communications, mass culture, and their social, cultural, and psychological impact are examined in relation to the survival and development problems faced by Russia in the globalization context.
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