PRINCIPLES OF
BUSINESS
Section
1 General Principles
Introduction
As a statement of aspirations, this document aims to
express a world standard against which business behavior can be measured. We
seek to begin a process that identifies shared values, reconciles differing
values, and thereby develops a shared perspective on business behavior
acceptable to and honored by all.
These principles are rooted in two basic ethical
ideals: kyosei and human dignity. The Japanese concept of kyosei means living
and working together for the common good — enabling cooperation and mutual
prosperity to coexist with healthy and fair competition. "Human
dignity" refers to the sacredness or value of each person as an end, not
simply as a means to the fulfillment of others' purposes or even majority
prescription.
^The General Principles in Section 2 seek to
clarify the spirit of kyosei and "human dignity," while the specific
Stakeholder Principles in Section 3 are concerned with their practical
application.
In its language and form, the document owes a
substantial debt to The Minnesota Principles, a statement of business
behavior developed by the Minnesota Center for Corporate Responsibility. The
Center hosted and chaired the drafting committee, which included Japanese, European,
and US representatives.
Business is often the first contact between
nations and, by the way in which it causes social and economic changes, has a
significant impact on the level of fear or confidence felt by people worldwide.
Members of the Caux Round Table place their first emphasis on putting one's own
house in order, and on seeking to establish what is right rather than who is
right.
Section I. Preamble
The mobility of employment, capital, products and
technology is making business increasingly global in its transactions and its
effects.
Law and market forces are necessary but insufficient
guides for conduct.
Responsibility for the policies and actions of
business and respect for the dignity and interests of its stakeholders are
fundamental.
Shared values, including a commitment to shared
prosperity, are as important for a global community as for communities of
smaller scale.
For these reasons, and because business can be a
powerful agent of positive social change, we offer the following principles as
a foundation for dialogue and action by business leaders in search of business
responsibility. In so doing, we affirm the necessity for moral values in
business decision making. Without them, stable business relationships and a
sustainable world community are impossible.
principles for business
Section
2. General Principles
Principle I. The Responsibilities Of Businesses:
Beyond Shareholders toward Stakeholders
The value of a business to society is the wealth and
employment it creates and the marketable products and services it provides to
consumers at a reasonable price commensurate with quality. To create such
value, a business must maintain its own economic health and viability, but
survival is not a sufficient goal.
»
Businesses have a role to play in improving the
lives of all their customers, employees, and shareholders by sharing with them
the wealth they have created. Suppliers and competitors as well should expect
businesses to honor their obligations in a spirit of honesty and fairness. As
responsible citizens of the local, national, regional and global communities in
which they operate, businesses share a part in shaping the future of those
communities.
Principle 2. The Economic and Social
Impact of Business: Toward Innovation, Justice and World Community
Businesses established in foreign countries to
develop, produce or sell should also contribute to the social advancement of
those countries by creating productive employment and helping to raise the
purchasing power of their citizens. Businesses also should contribute to human
rights, education, welfare, and vitalization of the countries in which they
operate.
Businesses should contribute to economic and
social development not only in the countries in which they operate, but also in
the world community at large, through effective and prudent use of resources,
free and fair competition, and emphasis upon innovation in technology,
production methods, marketing and communications.
Principle 3. Business Behavior: Beyond the
Letter of Law Toward a Spirit of Trust
While accepting the legitimacy of trade secrets,
businesses should recognize that sincerity, candor, truthfulness, the keeping
of promises, and transparency contribute not only to their own credibility and
stability but also to the smoothness and efficiency of business transactions,
particularly on the international level.
Principle 4. Respect for Rules
To avoid trade frictions and to promote freer trade,
equal conditions for competition, and fair and
equitable treatment for all participants, businesses
should respect international and domestic rules.
In addition, they should recognize that some behavior,
although legal, may still have adverse consequences.
Principle 5. Support for Multilateral Trade
Businesses should support the multilateral trade
systems of the World Trade Organization and similar international agreements.
They should cooperate in efforts to promote the progressive and judicious
liberalization of trade and to relax those domestic measures that unreasonably
hinder global commerce, while giving due respect to national policy objectives.
Principle 6. Respect for the Environment
A business should protect and, where possible, improve
the environment, promote sustainable development, and prevent the wasteful use
of natural resources.
Principle 7. Avoidance of Illicit Operations
A business should not participate in or condone
bribery, money laundering, or other corrupt practices;
indeed, it should seek cooperation with others
to eliminate them. It should not trade in arms or other materials used for
terrorist activities, drug traffic or other organized crime.
rinciples for business
Section
3. Stakeholder Principles
Customers
We believe in treating all customers with dignity,
irrespective of whether they purchase our products and services directly from
us or otherwise acquire them in the market. We therefore have a responsibility
to:
«
• provide our customers with the highest
quality products and services consistent with their requirements;
• treat our customers fairly in all aspects
of our business transactions, including a high level of service and remedies
for their dissatisfaction;
• make every effort to ensure that the health
and safety of our customers, as well as the quality of their environment, will
be sustained or enhanced by our products and services;
assure respect for human dignity in products offered,
marketing, and advertising; and
•
respect the integrity of the culture of our customers.
Employees
We believe in the dignity of every employee and in
taking employee interests seriously. We therefore have a responsibility to:
•
provide jobs and compensation that improve workers' living conditions;
•
provide working conditions that respect each employee's health and
dignity;
• be honest in communications with employees
and open in sharing information, limited only by legal and competitive
constraints;
•
listen to and, where possible, act on employee suggestions, ideas,
requests and complaints;
•
engage in good faith negotiations when conflict arises;
• avoid discriminatory practices and
guarantee equal treatment and opportunity in areas such as gender, age, race,
and religion;
• promote in the business itself the
employment of differently abled people in places of work where they can be
genuinely useful;
•
protect employees from avoidable injury and illness in the workplace;
•
encourage and assist employees in developing relevant and transferable
skills and knowledge;
and
• be sensitive to the serious unemployment
problems frequently associated with business decisions, and work with
governments, employee groups, other agencies and each other in addressing these
dislocations.
Owners / Investors
We believe in honoring the trust our investors place
in us. We therefore have a responsibility to:
apply professional and diligent management in
order to secure a fair and competitive return on our owners' investment;
• disclose relevant information to
owners/investors subject only to legal requirements and competitive
constraints;
•
conserve, protect, and increase the owners/investors' assets; and
•
respect owners/investors' requests, suggestions, complaints, and formal
resolutions.
principles for business
Suppliers
Our relationship with suppliers and subcontractors
must be based on mutual respect. We therefore have a responsibility to:
• seek
fairness and truthfulness in all our activities, including pricing, licensing,
and rights to sell;
•
ensure that our business activities are free from coercion and
unnecessary litigation;
• • foster long-term stability in the supplier
relationship in return for value, quality, competitiveness and reliability;
• share
information with suppliers and integrate them into our planning processes;
• pay
suppliers on time and in accordance with agreed terms of trade; and
• seek,
encourage and prefer suppliers and subcontractors whose employment practices
respect human dignity.
Competitors
We believe that fair economic competition is one of
the basic requirements for increasing the wealth of nations and ultimately for
making possible the just distribution of goods and services. We therefore have
a responsibility to:
• foster
open markets for trade and investment;
•
promote competitive behavior that is socially and environmentally
beneficial and demonstrates mutual respect among competitors;
•
refrain from either seeking or participating in questionable payments or
favors to secure competitive advantages;
•
respect both tangible and intellectual property rights; and
•
refuse to acquire commercial information by dishonest or unethical
means, such as industrial espionage.
-^•\-<?
Communities
We believe that as global corporate citizens we can
contribute to such forces of reform and human rights as are at work in the
communities in which we operate.We therefore have a responsibility in those
communities to:
• respect human rights and democratic
institutions, and promote them wherever practicable;
•
recognize government's legitimate obligation to the society at large and
support public policies and practices that promote human development through
harmonious relations between business and other segments of society;
•
collaborate with those forces in the community dedicated to raising
standards of health, education, workplace safety and economic well-being;
• promote
and stimulate sustainable development and play a leading role in preserving and
enhancing the physical environment and conserving the earth's resources;
•
support peace, security, diversity and social integration;
•
respect the integrity of local cultures; and
• be a
good corporate citizen through charitable donations, educational and cultural
contributions, and employee participation in community and civic affairs.